We all have come across someway or the other with the word “Leadership”. A leader is a person who leads a team or one or more individuals and guides them towards a common goal.
There are EIGHT theories of Leadership qualities every leader follows namely
- Behaviorist
- Situational
- Contingency
- Transactional
- Motivational
- Transformational
- Attribution
- Value based
These theories are based on the ways leaders’ behavior towards a team. The father of marketing Philip Kotler wrote in his book of Marketing Management about the above stated theories where he mentioned all the possible behaviors can be found in a leader.
Here let’s see what is transformational and motivational leadership qualities refer to.
Transformational Leadership:
The word “Transformation” refers to the “act of transforming” or “being transformed for betterment changes”. James McGregor stated that, “Transformational leadership occurs when one or more than one person engages with each other in such a way that the leaders and the followers keep raising each other to higher levels of motivation and morality”.
Characteristics of Transformational leadership are:
- Leaders who change the followers to individual leaders
- Leaders who empowers the followers and teams to achieve beyond targeted levels set
- Leadership of charismatic, and visionary leaders who transforms empowering followers
Leadership contains:
- Influencing the followers
- Motivating the team and the followers
- Stimulating the individuals in the team to be creative and participative
- Considering attention to the followers about their needs and concerns
Motivational Leadership:
Motivation is the force that drives us towards our goal as the word consists of two words “Action + Motive”. Motivation includes action and energy put together that driven towards the success.
Characteristics of Motivational leadership are:
- Leaders who have good knowledge and skills
- Leaders with Good communication to the followers
- leaders who are confident enough to reach the goal
- Leaders with an insight vision
- Leaders with a boost in energy at work
Motivational leadership contains:
- Increasing effort every time to achieve goal
- Improving focus to the followers
- Enhancing persistence
- Driving creativity of the followers
- Aids Retention
Steps to motivate employee through Motivational leadership:
- Giving Reward, Recognition, Perks to employees
- Get them to a common culture, teamwork, social gatherings
- Help them with better Job Design, Training, Goals
- Clarify their Reputation, Threats, Transparency
Motivational and Transformational leadership walks hand in hand as there is always a presence of motivation in transformational type of leadership qualities.
